About the project
A pioneering health coaching programme, from Age UK Norwich, for over 50s with risk factors, health or mobility issues. They receive 6 months of coaching plus 6 months of self-care advice and access to a wide range of activities. Participants are achieving personal goals around physical health, weight loss, mental wellbeing and life satisfaction, while becoming valuable health advocates.
Local capacity created
Awareness of lifestyle and social factors that impact health
People less dependent on primary and acute health services
People taking individual and collective responsibility for their health
Local people more aware of services that can address their needs
Impact achieved
Well informed communities able to make healthier choices
Taking pressure off acute services and over-stretched GPs
Flourishing indoor and outdoor activities, improving physical and mental wellbeing
Appropriate services that people will readily support and attend